Leading Design Innovation with Empathy and Purpose
Transforming Vision Into Meaningful User Experiences
Welcome to My Portfolio
I’m Ricki Muñoz, a UX leader, designer, and strategist with over two decades of experience driving impactful change. Whether pioneering ethical design practices, guiding teams to solve complex problems, or shaping user-centered strategies, I lead with empathy, collaboration, and a relentless focus on purpose.
How I Lead & Innovate
Great design isn’t just about answers.
It’s about asking the right questions and building with intention.
Empathy-Driven Leadership
I prioritize understanding users, teams, and stakeholders to create solutions that resonate and inspire.
Strategic Innovation.
I push boundaries with forward-thinking designs and strategies that deliver tangible outcomes.
Purpose-Driven Design
Every decision I make centers on ethics, inclusivity, and trust.
A Glimpse Into My Journey
Collaborating to Build What’s NextFrom creating cutting-edge AI software applications or driving an ethical vision of personalization systems at Salesforce to overhauling the core digital experience at Bank of America, I’ve consistently transformed challenges into opportunities for innovation.
Key Highlights:
- Led the launch of Salesforce’s Ethics by Design program to integrate responsibility into every stage of product development.
- Designed a modernized appointment scheduling tool for Bank of America, driving user engagement and boosting sales.
- Developed innovative UX systems leveraging AI and big data to redefine enterprise customer experiences.
About Ricki
I am a seasoned UX leader with a passion for innovation, delightful user experiences, and inclusive, ethical design. With more than 20 years in the field of design, I’ve navigated the dynamic world of UX, contributing to major product organizations and helping them grow by elevating UX’s role as a strategic pillar.
Driven by a belief in design’s transformative power, I craft humanistic software that empowers and delights. I’m eager for my next impactful adventure.
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Key Competencies
Crafting User-Centered Strategies
I drive product strategy with a focus on user needs and behaviors, ensuring that every design decision enhances the user experience and aligns with business goals. My approach builds on research, empathy, and a deep understanding of the product ecosystem.
Leading Cross-Functional Collaboration
Collaboration is the foundation of impactful design. I facilitate alignment across product, engineering, and business teams, fostering a partnership mindset to create unified, user-focused solutions that move teams and products forward.
Championing Ethical Design Practices
Ethics by Design is essential to my work. I integrate ethical considerations into every stage of the design process, from risk assessment to product validation, ensuring that our solutions build trust and respect users’ values.
Mentoring and Building UX Talent
Investing in people is central to my leadership. I mentor and coach designers, guiding them to grow their skills, discover their potential, and contribute meaningfully to team goals. My focus is on nurturing a thriving UX culture.
Orchestrating Seamless User Journeys
I map out and design holistic user journeys that create seamless, intuitive experiences. By focusing on each touchpoint, I ensure that users find value and ease in their interactions, building loyalty and satisfaction.
Innovating Through Iterative Design
I champion iterative design processes, promoting rapid prototyping and testing to uncover insights and refine solutions. My iterative approach allows us to stay agile, learn from feedback, and deliver products that are finely tuned to user needs.
Shaping Product Vision Through UX
I work to align design with product vision, helping to shape a strategy that resonates with users and advances business goals. By translating insights into vision, I ensure that UX plays a pivotal role in product development.
Delivering Impact Through Design Excellence
I combine meticulous attention to design details with a strong focus on functionality to create impactful, visually compelling experiences. By applying top-tier design craft, I ensure that every element not only looks beautiful but also enhances usability, leaving a lasting impression on users and driving measurable results.
Advocating for Inclusive Design Practices
I champion inclusivity in every design project, ensuring products are accessible and welcoming to diverse audiences. My commitment to inclusive design enriches the experience for all users and strengthens brand trust.
Case STudies
AI Tools for Marketing
The Future of Personalization
Ethics by Design
