Innovative Design Leadership

I’ve been devoted to crafting intuitive design solutions for complex challenges for more than two decades. As a designer, manager, and facilitator, I lead teams through the labyrinth of problem-solving. I focus on thoroughly breaking down problems, uncovering opportunities within them, and applying design thinking to explore and resolve these issues. Grounded in user-centric principles, aligned with market and product needs, I orchestrate collaborative efforts to inspire transformative ideas and real-world solutions. The greater the challenge, the better. So, let’s plunge headfirst into the digital wild to sculpt a brighter tomorrow.

 

My leadership experience spans both practice and direction. Recent highlights include:

  • Delivering AI-powered tools for scalable personalization.
  • Integrating data-centric platforms for seamless user experiences.
  • Pioneering Salesforce’s Ethics by Design practice.

More about me

My Practice

Creative Collaboration

Leadership experience & methods

Leading creative teams to explore and create sound, innovative solutions is my greatest passion.

How I put this into practice

The case for Ethics in Design

Years of developing data-driven personalization and AI tools opened my eyes to the need for deeply embedded ethics practice.

Why Ethics is Essential

Creative collaboration at work

Planning and facilitating multi-disciplinary project teams to dive into complex problem spaces is my forté.

More on my collaboration practice

Understanding Customer Journeys

I leverage research and analysis to develop deep, contextual understanding of customer needs and system constraints.

AI Mastery

Lorem ipsum

Iterative Design Process

Seasoned partner with Product and Engineering to establish priorities, develop roadmaps, and deliver impactful product improvements for customers to grow and sustain the business.

AI Design Leadership

Innovation, collaboration, and clear principles

For more than two decades, I’ve been devoted to crafting intuitive solutions for intricate challenges. Whether as a designer, manager, or facilitator, I’ve steered diverse teams through the labyrinth of creativity. My role: Dissecting problems, identifying opportunities, and infusing the design process with innovative spark. Grounded in user-centric principles and in alignment with market and product needs, I orchestrate collaborative efforts to inspire transformative ideas. The greater the challenge, the more I thrive. So, let’s plunge headfirst into the unknown, venturing into digital realms to sculpt a brighter tomorrow.

 

I lead through my design practice and management. A sample of recent work I’ve led:

  • Delivering AI-powered tools for scalable personalization.
  • Integrating data-centric platforms for seamless user experiences.
  • Pioneering Salesforce’s Ethics by Design practice.

I am driven by a belief in design’s transformative power. I love to craft humanistic software that empowers and delights. I’m eager for my next impactful adventure.

Imagine leading a design team through the digital jungle, hacking our way through usability roadblocks, technical pitfalls, and AI-powered minefields. That’s been my life for the past two decades and I wouldn’t trade it for a pixel-perfect vacation. Why? Because I see design as a superpower, one that can transform businesses and empower users. Collaboration is my fuel, innovation my jetpack, and ethics my moral compass. Together, we navigate the design-iverse, leaving a trail of happy users and thriving companies in our wake.

Creative Collaboration for Innovation

Witness teams & creativity thrive through my guidance and facilitation. I tap my designer’s toolkit and creative spark to lead collaborative workshops that unleash teams’ innovative spirits. Big thinking thrives in the spaces I create.

Case STudies

salesforce

AI Tools for Marketing

The Future of Personalization

Google Analytics Integration

Google Analytics Integration

Customer Engagement Platform

Ethics By Design

The Ethical Imperative

Leading with Trust

Creative Collaboration for Innovation

My experiences over two decades of building digital products have informed the mindset, strategies, and goals essential to how I approach building things. These tools apply not only to products design, but to building teams, partnerships, customer relationships, and culture.

Project Highlight: Customer Engagement Platform

Before the Salesforce Data Cloud was developed, my team built a vision for a unified customer data platform to power integrated marketing, sales, and service capabilities. Our blueprint identified core platform capabilities, and compelling user stories to visualize how our customers could leverage data to serve their customers better than ever.