My Practice
Designing with purpose, leading with heart
Throughout my career, I’ve explored, experimented, and refined my methods to drive greater impact and deliver value through exceptional design. My practice is founded on curiosity, collaboration, and exceptional communication. Here’s an overview of important mindsets, values, and practices I bring to building products, leading teams, and nurturing culture.
Collaboration, Curiosity, & Perseverance
The Art of Curious Collaboration
At the heart of my practice lies an insatiable curiosity and a passion for collaboration. I’ve spent my career exploring, experimenting, and refining methods to drive greater impact through exceptional design. Think of me as a creative conductor, orchestrating ideas and people to create harmonious solutions.
Curiosity: The Spark of Innovation
My curiosity isn’t just about asking “why?” (though I do that a lot). It’s about diving deep into problems, understanding user needs, and imagining “what if?” scenarios. This curiosity fuels my drive to envision long-term product stories and roadmaps that align with user needs and business goals. It’s like being a time traveler, but instead of a DeLorean, I use design thinking to visit potential futures.
Collaboration: Where the Magic Happens!
The magic of collaboration is felt through the synergy we create when diverse minds come together. My favorite role? Facilitating such creative undertakings. Imagine a room (virtual or physical) buzzing with energy as designers, engineers, product managers, and other experts unite to tackle complex challenges. It’s in these moments of structured exploration that true innovation is born.
Leading by Example
My North Stars for Leadership
Leadership, in my book, isn’t about fancy titles or corner offices. It’s about actions, empathy, and vision. Here are the key values I advocate and model to nourish healthy, empowered, and impactful teams.
Constant Learner
In the ever-evolving world of UX, standing still can mean moving backward. I embrace and encourage a culture of continuous learning and exploration, whether that applies to tools, best practices, industry changes, or navigating hybrid work. Designers are knowledge sponges, ready to absorb new ideas, techniques, and challenges.
Open Communicator
Clear and transparent communication is my bread and butter. I maintain open channels across all levels, building trust and fostering a collaborative environment. Think of me as a communication DJ, mixing the right messages to create a harmonious work rhythm.
Empowering Coach
I believe in cultivating a growth mindset within my team. As an empowering coach, I provide mentorship and create opportunities for skill development. It’s not just about growing great designers; it’s about growing great thinkers and problem-solvers.
Impact Champion
Design isn’t just about making things pretty (though that’s a nice bonus). I translate UX value into quantifiable metrics, showing how good design directly impacts business success. It’s like being a design superhero, but instead of a cape, I wear data-driven insights.
Cross-functional Bridge Builder
I don’t just break down silos; I build bridges between them. Fostering strong collaboration across departments is my superpower. I spread the gospel of design thinking throughout the company, turning even the most skeptical into believers.
Empathy Advocate
I’m the voice constantly asking, “But how does this affect our users?” User-centered methodologies aren’t just buzzwords for me; they’re the foundation of every design decision. I ensure that user research and feedback loop into our process like a well-oiled machine.
Collectively, these practicess fuel my mission to inspire and lead. They form the foundation of my leadership philosophy, guiding me to empower and inspire my teams effectively. By embodying continuous learning, open communication, empowerment, impact, collaboration, and empathy, I foster a culture that not only values design excellence but also nurtures growth, trust, and purpose.
Ethics by Design
Elevating Responsibility in Innovation
In today’s data-driven world, I recognize the power and potential risks of the products we create. That’s why I champion Ethics by Design – a crucial approach to modern product development. It’s about building innovative products that not only gather and leverage data but do so responsibly and ethically.
Preventing Harm, Promoting Good
I lead teams to recognize potential risks and prevent harm proactively. We’re not just designers; we’re ethical guardians, ensuring our products enhance lives without compromising individual or corporate well-being.