Work History & Resume
For over 20 years, I’ve led design teams in crafting user-centered experiences for web and mobile applications for consumer and enterprise customers. As a creative leader, I’ve helped build teams, products, and thriving, innovative UX culture. Here’s a bit more about my background.
My Career Story
My journey into UX started not with pixels or wireframes, but with people. As a Sociology major at UC Berkeley, I was fascinated by how individuals interact with the world. Combined with my lifelong work in creative and digital spaces, these passions naturally led me to user experience design. Here’s a glimpse into my career path.
The Early Days
Wells Fargo
My first foray into the corporate world was as a Graphic Designer at Wells Fargo, where I quickly moved into UX design. It was here that I discovered the power of good design to transform not just interfaces, but entire user journeys.
Bank of America
At Bank of America, I took on roles with increasing responsibility, eventually becoming a Design Director and UX Lead. I spearheaded projects that revolutionized how customers interact with the bank, like the “Bank by Appointment” tool—a project that was both a challenge and a triumph. My ability to merge strategic thinking with design execution helped reshape the customer experience and set new standards within the organization.
Growth & Leadership
Salesforce
My time at Salesforce marked a period of significant growth, both for me and the teams I led. I served as a UX Principal and later as a UX Director, roles in which I built and scaled UX teams, driving innovation across multiple products.
Exploring Complex Product Spaces
I delved into some of the most intricate product environments, including enterprise-level CRM solutions and cloud-based platforms. My work spanned diverse areas including artificial intelligence, customer data platforms, and personalized user experiences, where I helped navigate the challenges of designing intuitive interfaces for highly complex systems.
Accomplishments in Innovation
One of my proudest achievements was guiding the development of trailblazing products that have hugely influenced Salesforce’s core offerings. My work spearheading the vision for cutting-edge personalization tools leveraged AI to deliver tailored experiences to every user played a key role in the gestation of Data Cloud, one of Salesforce’s biggest businesses today.
Driving Strategic Vision
Beyond release-driven delivery and exucution, I played a key role in shaping the strategic direction of for many product spaces. I worked closely with cross-functional partners to leverage UX tools and storytelling to create long-term strategies, tightly aligned with business and engineering roadmaps. These efforts ensured that our design work not only supported but actively drove the company’s innovation agenda. My leadership in this area was instrumental in establishing UX as a critical component of product strategy, leading to more cohesive and impactful product roadmaps.
A passion for design, technology, and impact
Over two decades, I’ve learned that UX isn’t just a job—it’s a calling. Whether it’s creating a seamless interface, building a new product from the ground up, or leading a team to new heights, my goal is always the same: to create experiences that are as meaningful as they are functional. I’m driven by a passion for design, a love for technology, and a commitment to making a positive impact on the world.
Next
Today, I’m looking for the next challenge—something fast-paced, impactful, and driven by innovation. I want to work with teams that share my passion for pushing the boundaries of what’s possible and for creating products that people not only use, but love.
Resume
Professional Summary
Seasoned UX leader with over a decade of experience in product design, specializing in driving user-centric strategies and fostering high-performing teams. Expert in translating complex data and research into innovative solutions, with a proven track record of leveraging cutting-edge technology to enhance customer experiences. Adept at nurturing team confidence and collaboration, ready to contribute to Google Workspace’s vision.
Areas of expertise
Strategic UX Leadership, AI & LLM Integration, Design Systems Development, Ethical Design Implementation, Cross-functional Collaboration, Data-Driven & User-Centered Design, Vision & Strategy Development, Agile & Iterative Design, Product Conception, Launch, & Iteration, Advanced Prototyping, User Research & Usability Testing, High-Performance Team Building.
Professional Experience
Salesforce
UX Principal |
Jan 2021 – Jun 2023 |
- Spearheaded the development of a next-generation AI / LLM-powered workflow design vision, enhancing product usability and efficiency, increase in successful workflow adoption, applying comprehensive customer and competitive research.
- Initiated and led Salesforce’s Ethics by Design Program, embedding critical customer and consumer guardrails into the product design process from inception, resulting in a 80% uplift in ethical compliance across product lines, by facilitating staff and customer workshops.
- Directed the creation of a long-term product roadmap for cross-cloud Personalization products, setting strategic customer and consumer priorities that led to the launch of Data Cloud, Salesforce’s largest new cloud, increasing customer value and driving user engagement by establishing foundational guidelines for Salesforce/Slack product synergy.
UX Director |
Nov 2017 – Jan 2021 |
- Spearheaded the strategic design and launch of Salesforce’s AI-powered marketing suite, achieving a landmark expansion to 15 AI apps and elevating daily forecasts to 20 billion+, thereby enhancing engagement for over 5000 Marketing Cloud customers.
- Amplified team capability by expanding the UX design and management team from 2 to 13, fostering a culture of innovation and collaboration that directly contributed to the successful launch of Salesforce’s Data Cloud.
- Championed the integration of cutting-edge UX patterns, design systems, and best practices across Salesforce’s product suite, significantly improving product usability and customer satisfaction through diligent research and customer validation efforts.
Principal Designer |
Aug 2015 – Nov 2017 |
- Collaborated with product, engineering, and marketing teams to develop data-intensive tools and applications, including pioneering AI tools and data visualization frameworks, which catalyzed the launch of Salesforce’s first successful AI applications, driving accelerated team growth and expansion of the AI Marketing tools suite.
- Executed a rigorous research and design process in partnership with research teams, facilitating the successful launch of innovative AI applications for Salesforce, resulting in significant investment in team expansion and the development of a comprehensive suite of AI Marketing tools.
Bank of America
Design Director, UX Lead |
July 2013 – March 2015 |
- Orchestrated a comprehensive UX portfolio and led a multidisciplinary team, focusing on enhancing desktop and mobile navigation systems, customer enrollment, and messaging, resulting in a 90% improvement in user engagement, by employing iterative usability testing and user research.
- Directed key design initiatives – including global navigation/IA, natural language search, and enrollment, and customer profile settings, reducing customer service requests and boosting customer satisfaction – by driving the delivery of research, workshops, wireframes, prototypes, and visual specs.
- Spearheaded the development and delivery of conceptual and detailed design documents for mobile and desktop platforms, reducing project delivery times by months, by leveraging advanced UX tools and methodologies.
Experience Design Manager |
Sept 2010 – June 2013 |
- Led design for mobile, tablet, and desktop customer service experiences. Managed a multidisciplinary team.
Senior Interaction Designer |
January 2010 – August 2010 |
- Directed UX design teams for strategic enterprise projects, including a paperless document hub and small-business credit card reporting.
Interaction Designer |
December 2005 – December 2009 |
- Led UX projects and designed for authenticated account management tools.
- Designed ATM and kiosk interfaces, including transaction flow and screen layout.
Wells Fargo
UX Designer |
January 2004 – November 2005 |
- Led UX design team for ATM interfaces, focusing on usability and brand integrity.
- Created production graphic assets for ATM interface
Education
- University of California, Berkeley
- Academy X, San Francisco
- San Diego Career Center
- UC Berkeley Extension
- Sociology
- HTML & JavaScript course certificates
- PERL Course Certificate
- Project Management Certificate
Case STudies
AI Tools for Marketing
The Future of Personalization
Ethics by Design
