Ethics by Design
A Crucial Practice for Modern Product Development

Why every product team should embrace ethical & inclusive design

Purpose

Creating products that people use and value is a privilege, but with that privilege comes responsibility. Our work doesn’t just impact direct users; it can ripple out in ways we may not anticipate. Ethics by Design helps us proactively consider how our products might be experienced or misused, guiding us to create tools that serve the right purposes.

Value

While Ethics by Design might seem like additional effort, its benefits are clear. It fosters positive outcomes for users, communities, and businesses alike. This practice strengthens trust and aligns our work with customer needs, offering rewards that extend beyond the immediate product.

Commitment

Too often, product teams are focused solely on feature delivery, unintentionally overlooking questions of potential harm. Ethics by Design introduces a structured approach to identifying and addressing these issues, empowering teams to prioritize responsibility alongside innovation.

 

Below, you’ll find a deeper dive into how Ethics by Design works and how it can be practically applied to create safer, more trusted products.

 

 

 

The Case for Ethics

Ethics in Practice

A Conceptual Framework for Ethics Practice

Google Analytics Integration

Thoughtful experiences for complex design challenges

See case studies that offer a taste of the projects I’ve designed and directed at Salesforce and Bank of America.