Innovative Design Leadership
I’ve been devoted to crafting intuitive design solutions for complex challenges for more than two decades. As a designer, manager, and facilitator, I lead teams through the labyrinth of problem-solving. I focus on thoroughly breaking down problems, uncovering opportunities within them, and applying design thinking to explore and resolve these issues. Grounded in user-centric principles, aligned with market and product needs, I orchestrate collaborative efforts to inspire transformative ideas and real-world solutions. The greater the challenge, the better. So, let’s plunge headfirst into the digital wild to sculpt a brighter tomorrow.

My leadership experience spans both practice and direction. Recent highlights include:
- Delivering AI-powered tools for scalable personalization.
- Integrating data-centric platforms for seamless user experiences.
- Pioneering Salesforce’s Ethics by Design practice.
More about me
My Practice
Creative Collaboration

Leadership experience & methods
Leading creative teams to explore and create sound, innovative solutions is my greatest passion.

The case for Ethics in Design
Years of developing data-driven personalization and AI tools opened my eyes to the need for deeply embedded ethics practice.

Creative collaboration at work
Planning and facilitating multi-disciplinary project teams to dive into complex problem spaces is my forté.
AI Design Leadership
Innovation, collaboration, and clear principlesFor more than two decades, I’ve been devoted to crafting intuitive solutions for intricate challenges. Whether as a designer, manager, or facilitator, I’ve steered diverse teams through the labyrinth of creativity. My role: Dissecting problems, identifying opportunities, and infusing the design process with innovative spark. Grounded in user-centric principles and in alignment with market and product needs, I orchestrate collaborative efforts to inspire transformative ideas. The greater the challenge, the more I thrive. So, let’s plunge headfirst into the unknown, venturing into digital realms to sculpt a brighter tomorrow.
I lead through my design practice and management. A sample of recent work I’ve led:
- Delivering AI-powered tools for scalable personalization.
- Integrating data-centric platforms for seamless user experiences.
- Pioneering Salesforce’s Ethics by Design practice.
I am driven by a belief in design’s transformative power. I love to craft humanistic software that empowers and delights. I’m eager for my next impactful adventure.
Imagine leading a design team through the digital jungle, hacking our way through usability roadblocks, technical pitfalls, and AI-powered minefields. That’s been my life for the past two decades and I wouldn’t trade it for a pixel-perfect vacation. Why? Because I see design as a superpower, one that can transform businesses and empower users. Collaboration is my fuel, innovation my jetpack, and ethics my moral compass. Together, we navigate the design-iverse, leaving a trail of happy users and thriving companies in our wake.
Creative Collaboration for Innovation
Witness teams & creativity thrive through my guidance and facilitation. I tap my designer’s toolkit and creative spark to lead collaborative workshops that unleash teams’ innovative spirits. Big thinking thrives in the spaces I create.
Case STudies
salesforce
AI Tools for Marketing
The Future of Personalization
Google Analytics Integration
Customer Engagement Platform
Ethics By Design
The Ethical Imperative
Leading with Trust